Bachelor in Sports Management- (BSM)

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    The Bachelor of Sports Management (BSM) program is a three-year undergraduate degree program. Studying and working in the field of sports management focuses on the business side of sports. Along with many other functions, it covers sports marketing, event planning, maintenance services, sports economics, sports finance, and sports technology. Numerous colleges offer this in a range of degree levels. The best method to begin a career in sports management is with a BSM (Bachelor of Sports Management) degree. It is focused on laying a solid foundation by incorporating business theory, concepts, and methods into the sports industry.

    BSM Course Highlights

    Course levelUndergraduate 
    Full formBachelor in sports management 
    Duration 3 years 
    Eligibility 10+2 with a minimum aggregate of 50-60%
    Examination type Offline semester wise 
    Average salary INR 2,00,000 – INR 9,00,000 
    Top Recruiting agencies HCL, Hindustan Times, CSC India, Wipro, etc.
    Job Profile Sales Manager, Sports Instructor, Sports Department Manager, Procurement Manager, Management Trainee, Sports Nutritionist, etc.


    why choose bachelors in sports management

    A Bachelor of Sports Management degree can be used to launch a career in the sports industry. Even though there is plenty to gain on both a personal and professional level, some of the more significant advantages are listed below:

    Booming Sector: Because of the emotional connection with the public, the sports industry has always been a popular one. This makes it simpler to make a good living with it, especially for organisations and formats dedicated to promoting sports. Numerous national and international sports organisations have been established recently solely to provide different sports the attention they deserve.

    Doorway to Higher Education: A Bachelor of Sports Management will demonstrate a path towards higher qualification levels in the relevant specialisations and courses for students who wish to build a career entirely in sports management and who believe they need the highest quality higher education possible. Once they have earned their bachelor’s degree, they can submit an application for admission to postgraduate programs.

    Sports’ Potential to Proliferate: The nicest aspect of the degree is that it gives students the chance to promote the sports they believe need greater attention, support, and effort. There are several sports in India that do not receive even 1% of cricket’s fame, and graduates of the Bachelor of Sports Management program can commit their education to these sports and the development of such sports.

    Opportunities for Innovation and Creativity: As someone working in sports administration, students will have plenty of chances to improve on already successful forms. They can also propose innovative new formats and marketing plans to spread any sport or its preferred delivery method. They will also get the chance to provide better facilities and assistance for the athletes that represent the nation in various international competitions.

    Opportunities for Income: The best feature of the industry is that one can earn more money as a result of working for a more well-known sports format. Consequently, benefits on both a personal and professional level are common. Students can profit from organisations and sports in a variety of ways, both financially and in other ways.

    BSM Eligibility Criteria

    Candidates must meet the following requirements in order to pursue a BSM degree.

    • Candidates must possess a 10+2 degree in any field with an overall minimum of 50–60%.
    • Depending on the college selected, candidates may additionally need to pass various entrance exams or in-person interviews.
    • Sports-active applicants may receive preference during the admissions process.

    BSM Admission Process

    admission process for bachelor in sports management

    The admission process of BSM is as follows- 

    • Candidates must complete their 10+2 in any discipline with a minimum score of 50–60% in order to be admitted to this course.
    • To offer admission, several colleges and universities may have entrance exams.

    BSM Entrance Examinations

    The majority of bachelor’s courses in India’s commerce and arts disciplines do not require entrance exam results in order to get admitted. Different universities, however, prefer to look at applicants’ aptitudes before granting admission. To make this determination, they use particular entry exams.The following entrance exam results may be used by applicants for admission to bachelor’s courses in sports management:

    All India Management Association Undergraduate Admission Test (AIMA UGAT), Management Aptitude Test (MAT), Sports Management Admission Test (SMAT), and Delhi University Common Entrance Test (DU CET).

    Note that: this list is not exhaustive, and various admission exam results can be required by the applying college.

    BSM Syllabus

    The list below includes some of the significant subjects that will be addressed in the Bachelor of Sports Management (BSM).

    1Computer Applications I1Computer Applications II
    2English I2Contemporary Issues in Sports
    3Foundations of Amateur and Prof. Sports3English II
    4Organization and Management in Sports4Ethics in Sports
    5Statistics I5Statistics II
    B. SessionalB. Sessional
    1Computing Lab1Computing Lab
    2Language Laboratory2Public Speaking on Assigned Topic


    1Sports Training and Conditioning1Sports Facilities Planning and Management
    2Principles of Management2Marketing Management I
    3Leadership Principles in Sports3Human Resource Management I
    4Financial Accounting4Financial Management I
    5Business Communication5Advertising, Public Relation and Sponsorship in Sports
    B. SessionalB. Sessional
    1Managing Sports Events1First Aid and CPR


    1Sports Marketing1Sports Media and Event Management
    2Spectator Management2Sports Law and Risk Management
    3Managing and Promoting Sports Events3Psychology of Sports
    4Funding in Sports4Managing Sports Organization
    5Basics of Sports Medicine & Nutrition5Administration of Games & Leisure Plex
    B. SessionalB. Sessional

    Defense of Project

    1Comprehensive Viva


    BSM Top Colleges In India

    top colleges for bachelors in sports management

    The list of best institutions offering bachelor’s degrees in sports management is provided below, along with information about their admissions requirements, typical annual tuition, and typical placement rates.

    JHC Mumbai10+2 with 50-60% aggregateINR 2,00,000 – INR 4,00,000INR 2,00,000 – INR 4,00,000
    Ironwood Sports Management Global Academy, Mumbai10+2 with 50-60% aggregateINR 2,00,000- INR 3,00,000INR 2,00,000 – INR 6,00,000 
    MIT University, Shillong.10+2 with 50-60% aggregateINR 2,00,000 – INR 5,00,000 INR 2,00,000 – INR 6,00,000
    IGIPESS New Delhi10+2 with 50-60% aggregateINR 2,00,000 – INR 6,00,000 INR 2,00,000 – INR 7,00,000 
    IISWBM Kolkata10+2 with 50-60% aggregateINR 2,00,000 – INR 6,00,000 INR 2,00,000 – INR 7,00,000 
    George College, Kolkata.10+2 with 50-60% aggregateINR 1,73,000INR 2,00,000 – INR 6,00,000
    MAKAUT Kolkata10+2 with 50-60% aggregateINR 2,00,000 – INR 5,00,000INR 2,00,000 – INR 6,00,000 
    IISM Mumbai10+2 with 50-60% aggregateINR 2,00,000 – INR 7,00,000INR 2,00,000 – INR 7,00,000 
    MU Mumbai10+2 with 50-60% aggregateINR 2,00,000 – INR 5,00,000INR 2,00,000 – INR 6,00,000 
    SITM Kolkata10+2 with 50-60% aggregateINR 2,00,000 – INR 6,00,000INR 2,00,000 – INR 6,00,000
    Alagappa University, Karaikudi.10+2 with 50-60% aggregateINR 2,00,000 – INR 5,00,000 INR 2,00,000 – INR 6,00,000


    BSM Distance Education

    A Bachelor of Sports Management degree is available through a variety of online distance learning programs. These programs can be used to advance one’s employment status or ultimately get employment because they not only assist in obtaining higher qualifications but are also recognised by Universities Grant Commission (UGC).

    BSM Jobs

    After completing a BSM program, a variety of job choices are available. Candidates who have earned a bachelor’s degree may choose from a variety of sports-related profiles. The academy accepts applicants who play any sport. Numerous businesses make investments in sports, and they are constantly looking for managers with strong sports knowledge. Candidates who locate pertinent profiles may submit an application. To upgrade their skills and expertise, individuals may also apply for the master of sports management (MSW) program. The following list includes some of the main fields in which candidates may apply.

    • Educational Institutions
    • Merchandising (Retail) Companies
    • Sports/Media/Advertising Companies
    • Sports Management Industry

    Candidates may also apply to any of the profile provided below:

    • Management Trainee
    • Sports Instructor
    • Sports Nutritionist
    • Sports Department Manager
    • Procurement Manager
    • Manager Sales & Marketing
    • Management Trainee
    • Sales Manager


    After successfully completing the B.S.M. (Bachelor of Sports Management) degree, students have the choice of two fields:

    Option 1 – Graduates of the Bachelor of Sports Management program can work as sports managers, sports analysts, event managers, and brand managers for an average salary of about Rs. 5,00,000.

    Option 2: Students may continue their study by pursuing an M.S.M. (Master of Sports Management), M.Phil., or PhD after earning a B.S.M. (Bachelor of Sports Management).


    Frequently Asked Questions


    What is a Bachelor in Sports Management (BSM) course?

    A Bachelor in Sports Management (BSM) course is an undergraduate program that teaches students about the business and management aspects of sports organizations. The course covers topics such as sports marketing, event management, sports finance, and sports law.

    How long does it take to complete a BSM course?

    A BSM course typically takes four years to complete, with a full-time study schedule. Some universities may offer part-time or online options that may take longer to complete.

    What are the prerequisites for a BSM course?

    The prerequisites for a BSM course vary depending on the university. Generally, students are required to have a high school diploma or equivalent and meet the university's minimum GPA requirements. Some universities may also require students to take standardized tests such as the SAT or ACT.

    What are the career opportunities after completing a BSM course?

    Graduates with a BSM degree can pursue careers in sports marketing, event management, sports finance, sports law, and other areas related to sports management. Some popular job titles include sports marketing manager, event coordinator, sports agent, and sports facility manager.

    Are internships or work experience required for a BSM course?

    Some universities may require students to complete an internship or work experience as part of their BSM course. This allows students to gain hands-on experience in the sports management field and make connections with industry professionals.

    Can a BSM course be completed online?

    Yes, some universities offer online BSM programs. These programs may have the same curriculum as on-campus programs, but they may be more flexible in terms of scheduling and coursework.


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